Business Listings · October 24, 2026
What to Do When Bing Shows the Wrong Business Information
A practical guide to correcting an inaccurate Bing business listing, avoiding duplicates, documenting changes, and helping customers find the right details.
When Bing shows the wrong name, address, phone number, website, hours, or status for your business, first save the exact listing and confirm that it represents the correct location. Search Bing Maps for the business name and full address, then claim the existing listing through Bing Places for Business or sign in to the account that already manages it. Correct the facts, complete the available verification, and make the same core details accurate on your official website and other important profiles. If you cannot manage the listing, use Bing Maps feedback or Bing Places support. Avoid creating a duplicate. Microsoft reviews and publishes the information on its own schedule, so approval, display, and timing cannot be guaranteed.
Incorrect business details on Bing can send customers to an old address, a disconnected number, the wrong website, or a location that is marked closed. The same information may also appear in Bing-powered search experiences and on devices that use Bing data, making a small listing error more important than it first appears.
Bing Places for Business is Microsoft's free portal for claiming or adding eligible business listings. Microsoft says owners can complete a profile with contact details, hours, services, and photos, then verify the listing. Its current help pages also explain that Bing compares submitted information with details found on websites, search engines, and social profiles, so consistency across public sources matters.
This article provides general operational information, not legal advice. Use truthful, current details and act only for a business you own or are authorized to represent. Listing availability, verification methods, publishing times, and support options can vary by country, business type, and account.
A practical step-by-step approach
01Record exactly what Bing is showing
Search Bing and Bing Maps for the business name, full address, phone number, and common name variations. Save the public listing URL, screenshots, date, device, search wording, and each incorrect field. Note whether the problem is an ordinary factual error, an old location, a duplicate, a closed label, or a listing that may belong to another business. A precise record prevents the team from correcting the wrong profile.
02Confirm the correct real-world facts
Create one approved source sheet with the legal and customer-facing business name, address or service area, primary phone, official website, regular and special hours, category, and location status. Check the storefront, phone routing, website contact page, and any current customer notices. If ownership, licensing, franchise, or address rights are disputed, pause and get qualified advice before submitting a claim.
03Find the existing listing before adding a new one
Microsoft's current Bing Places guidance recommends searching Bing Maps by business name and full address, then using the Manage business option on the matching listing. Claim that record when it represents the same business. Do not add a second listing simply because the first contains an error or is managed by an unfamiliar account; duplicates can divide trust signals and make the correction harder.
04Claim, complete, and verify the correct profile
Sign in to Bing Places for Business with an account the company can retain. Review the available claim or access path, fill in the accurate profile fields, and use an offered verification method. Bing says verification helps confirm that the person managing the listing is an authorized owner or representative. Store the account owner, recovery method, submission date, and verification confirmation in a secure company record.
05Use the right workflow for a move or closure
Do not convert an old location into a different new location merely to keep its history. Microsoft's current FAQ says to create an accurate listing for a new location and mark the old one closed; it also says Bing Maps does not currently offer a Business Moved status. For a genuinely closed business, update the status truthfully. Preserve screenshots and check that customers can still find the active location.
06Align the official website and major profiles
Place the same core name, address or service area, phone, website, and hours on the official contact or location page. Correct important directory and social profiles you control when they conflict. Microsoft says Bing may compare owner-submitted details with information available across websites and social platforms. Consistency helps verification, but it does not guarantee a particular ranking or display.
07Use feedback or support when you cannot manage the listing
If you are not the owner, cannot obtain access, or see a separate Maps error, use the Feedback option on Bing Maps or the support path in Bing Places. Provide the exact listing URL, the incorrect field, the correct fact, and a reliable public source. Do not include passwords, complete financial records, private identity documents, or unsupported accusations. Submit one clear case and keep its confirmation.
08Wait, verify, and monitor without conflicting edits
Microsoft's current FAQ says verified listings and updates may take time to publish and that frequent edits during processing can create delays. Treat any stated processing range as guidance, not a promise. Recheck the public listing, phone, directions, website, hours, and search result after processing. If the correction is rejected or remains wrong, improve the evidence and contact support rather than repeatedly changing the same fields.
Information to gather
A clear record makes it easier to choose the right channel, communicate accurately, and avoid unnecessary repetition. Start with:
- Bing and Bing Maps listing URLs, screenshots, search wording, device, and discovery date
- Approved business name, location or service area, phone, website, hours, category, and status
- Correct listing match, authorized account owner, recovery access, and verification record
- Official location page and important profiles checked for conflicting information
- Submission or support confirmation, evidence links, current status, and follow-up date
- Post-correction test of calls, directions, website, hours, and every active location
What not to do
Pressure can lead to decisions that create a second reputation problem. Avoid:
- Creating a duplicate listing before checking whether the business already exists on Bing Maps
- Claiming or editing a business you do not own or have authority to represent
- Turning an old location into a new one when Bing's current workflow calls for a new listing
- Adding promotional keywords, a false address, inaccurate hours, or a phone number customers cannot use
- Sending repeated conflicting edits or asking employees and customers to flood the feedback system
- Promising that Microsoft will approve the change, restore visibility, or publish it by a certain date
Frequently asked questions
How do I change incorrect information about my business on Bing?
Find the matching business on Bing Maps, select the available Manage business option, and sign in to Bing Places for Business. Claim the existing listing or access the listing already connected to your account, correct the inaccurate fields, and complete the available verification. Save the submission and check the live listing later because Microsoft controls review and publishing.
Should I create a new Bing listing if the current one is wrong?
Usually not. First determine whether the existing record represents the same real business and location. Claim and correct it when it does. A duplicate can confuse customers and complicate management. For a true move, Microsoft's current FAQ says to create an accurate listing for the new location and mark the old location closed rather than changing the old record into the new one.
How long does a Bing Places update take to appear?
Microsoft's current FAQ says a successfully verified listing usually takes 7 to 12 calendar days to publish and that updates may also take 7 to 12 days to process, with additional time for details to appear across search results. These are general estimates, not guarantees. Avoid frequent edits while the listing is processing and contact support when it remains unpublished beyond the stated range.
What if I cannot claim or manage the incorrect Bing listing?
Use Bing Places support for an access or listing-management issue. For a Bing Maps error, Microsoft directs users to the Feedback link at the bottom of Bing Maps. Provide the exact public URL, identify the wrong field, state the correct fact, and link to trustworthy public evidence. Do not create another listing or submit private information unless an official secure process requires it.
Can a reputation agency guarantee that Bing will correct the listing?
No. A responsible agency can identify the correct profile, organize evidence, align company-controlled information, prepare an accurate submission, help document verification, and monitor the result. Microsoft, its data sources, account owners, search systems, and other third parties control decisions, visibility, and timing, so no correction or ranking outcome can be guaranteed.
Primary resources
Policies and features can change. Review the current source before submitting a request:
- Bing Places for Business
- Bing Places Help: Introduction and Getting Started
- Bing Places Help: Frequently Asked Questions
- Microsoft Support: How to Report a Concern or Contact Bing
- Microsoft Support: Send Feedback or Report a Concern