A digital marketing agency can add reputation work by defining what it can competently deliver: profile accuracy, useful content, review operations, monitoring and communication support. Keep legal advice, account recovery and specialized security work with qualified people. Do not sell “reputation repair” as an undefined promise to erase criticism or control search results.
01
Build a service around specific tasks
Separate an initial assessment from ongoing work and identify which accounts, languages and markets are included. Establish client approval for public statements and evidence handling. A review-response service needs access and tone guidance; a privacy request needs a different authorization and documentation process. Clear boundaries help the agency estimate effort and avoid accepting work it cannot perform responsibly.
02
Set standards for review and content practices
The FTC's consumer-review rule guidance addresses agencies and reputation-management providers as well as businesses. Do not create fake reviews, disguise commercial relationships or use improper pressure to suppress honest criticism. Original content should answer real questions and reflect verified client facts. Platform moderation decisions remain outside the agency's control, regardless of the package name or fee.
- Define deliverables and exclusions in the written scope.
- Record account ownership and limited access permissions.
- Assign factual and legal review where appropriate.
- Report actions separately from third-party decisions and traffic outcomes.
03
Example of a review-management package
An agency offers monitoring, draft replies and a monthly summary of recurring service issues. The client verifies facts and handles private customer resolution. Policy-violation reports are documented individually. This is a reviewable service; promising removal of every unfavorable review is not. Build pricing around actual work and clarify when a separate specialist is needed.
Frequently asked questions
Can an agency resell another provider's removal guarantee?
It should not repeat a claim it cannot substantiate. Review methods, authority and terms, and explain which outcomes depend on platforms, publishers or legal processes rather than the agency.
Should the agency own the client's profiles?
Keep client ownership and appropriate delegated roles. Document how access, evidence and finished materials will be returned or removed when the engagement ends so the client can continue operating.
Continue with your next step
Related guides on this topic
Sources and policies
Check the current policy before submitting a request.
You do not have to figure out the next step alone.
Share the URLs and explain your concern. We will review the context and explain which options are worth assessing.
Request a confidential reviewOr call (307) 429-2531Educational information, not legal advice. Outcomes depend on the facts and decisions made by third parties.