Person structured data describes a person in a machine-readable format. Use it to clarify verified identity information already supported by the page, not to invent credentials or guarantee a Knowledge Panel, search ranking or enhanced result.
01
Choose properties that reflect reality
Schema.org provides properties such as name, jobTitle, worksFor, url and sameAs. Select only fields you can support accurately. An executive's title should match the current visible biography, while an organizational relationship should identify the correct entity. Do not add awards, qualifications or unrelated famous organizations merely because the vocabulary permits those properties. An optional field can be omitted when evidence is insufficient.
02
Resolve identity carefully
Use stable identifiers to connect the person with their genuine official profiles and relevant website pages. A sameAs link should help identify the same person, not point to any page that happens to mention a similar name. For a hypothetical executive with a common surname, verify each linked profile's role and organization before joining those records through markup.
- Compare every property with the visible biography and source of the fact.
- Check whether a template or plugin already creates a Person entity.
- Keep current and former roles distinct instead of combining them ambiguously.
03
Validate the page and its intended use
Inspect the rendered output and test the syntax. If targeting Google's ProfilePage feature, review its separate eligibility and content requirements rather than assuming all Person markup qualifies. Recheck after role changes or website migrations. Structured data can help communicate meaning, but Google chooses which features to display, and correct markup does not establish independent notability or replace useful content.
Frequently asked questions
Can we mark up a nickname and professional name?
Use accurate names and appropriate properties when they identify the same real person. Avoid creating multiple conflicting identities merely to target different searches.
Does adding sameAs transfer authority from another site?
No guaranteed authority transfer follows from the property. Its purpose is identity clarification; only link genuinely corresponding pages and avoid unsupported SEO claims about its effect.
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