A Trustpilot page redirect or changed profile may reflect a qualifying merge, a rebrand or another account change. Document the old and new pages and verify the business relationship before concluding that reviews were improperly moved. Profile consolidation is different from deleting individual criticism.
01
Establish what changed
Save the previous profile URL, destination URL, business names and observation date. Check the corresponding websites and any authentic rebranding or ownership announcements. Trustpilot's published merge process includes qualifying domain, rebranding and business-change situations, and states that merges are permanent. A redirect alone does not show whether requirements were satisfied. Ask for clarification through the official support route rather than guessing from a changed review count or score.
02
Prepare an evidence-based inquiry
Build a short timeline showing the profile behavior and the business relationship you can verify. Keep unknowns explicit. If you administer the business accounts, confirm your authority and review the consequences before requesting any merge yourself.
- Record both profile URLs and their associated website domains.
- Note which reviews appear to have moved, with direct links where available.
- Identify documentary evidence of continuity or a distinct business identity.
- Ask support to review the specific discrepancy rather than demanding a score reset.
03
Example: two unrelated trading names
A customer follows an old profile link and lands on a differently named business. The useful question is whether the businesses have a qualifying relationship, not whether the new page has a better rating. The customer can provide the URLs and the transaction context to support. A business owner should not create new domains or seek consolidation simply to hide historical feedback; accurate continuity helps readers understand which experience belongs to which operation.
Frequently asked questions
Can a profile merge be undone if the result is disappointing?
Trustpilot describes profile merges as permanent. Review its current requirements and implications before requesting one, and resolve factual uncertainties first.
Does a website redirect automatically merge Trustpilot reviews?
Do not assume so. Website behavior and Trustpilot's profile process are separate. Verify the actual profile state and any support decision.
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Request a confidential reviewOr call (307) 429-2531Educational information, not legal advice. Outcomes depend on the facts and decisions made by third parties.