An accuracy audit compares the public Business Profile with how the business actually operates. Begin with the facts customers need to visit or contact you, then review ownership and a process for keeping those facts current.
01
Compare the profile with reliable business records
Check the displayed name, location or service area, phone number, website, categories and hours. Use current business records and customer-facing signage as reference points. Google asks businesses to reflect their real-world identity accurately; adding unrelated search phrases to a name is not an accuracy correction.
For example, a holiday closure may be reflected on the website but missing from the profile. Record the mismatch and the date it affects customers instead of treating the audit as a general optimization exercise.
02
Keep an issue log with a responsible owner
Look for duplicate or confusing profiles, but do not assume every similar listing belongs to your business. A department, practitioner or unrelated company may require a different assessment. Check the applicable profile guidelines before taking action.
- Identify the exact field that needs review.
- Record the current public value and the verified replacement.
- Link the evidence supporting the change.
- Assign an authorized person to make or review the edit.
- Note the date and check the public result afterward.
03
Establish an ongoing maintenance trigger
Agree who reviews the profile after a move, schedule change, new phone number or change in services. Compare the website and profile at the same time so customers do not encounter conflicting instructions.
Track accuracy separately from visibility. Correct details help customers make decisions, but an audit does not guarantee a ranking increase. Keep access limited to authorized people and document the handover when an employee or outside provider stops managing the profile.
Frequently asked questions
Should an audit add more keywords to the business name?
Use the real-world business name required by Google's guidance. A name field should not become a list of services or locations added solely for search visibility.
Does submitting an edit mean the public information has changed?
Verify the public result after the platform processes the edit. Record unresolved differences rather than marking the audit complete immediately.
Continue with your next step
Related guides on this topic
Sources and policies
Check the current policy before submitting a request.
You do not have to figure out the next step alone.
Share the URLs and explain your concern. We will review the context and explain which options are worth assessing.
Request a confidential reviewOr call (307) 429-2531Educational information, not legal advice. Outcomes depend on the facts and decisions made by third parties.