An entity information audit traces where important public facts appear and where they conflict. It helps prioritize corrections across your website, official profiles and relevant reference sources, without claiming to reveal every source or weighting Google uses internally.
01
Establish a verified fact sheet
Define the correct organization name, current website, public contact details, key dates and leadership roles with appropriate evidence. Distinguish a trading name from a legal entity and a service area from an office address. For a hypothetical company that rebranded, record the effective date and relationship between old and new names so historical references are not automatically treated as mistakes.
02
Compare sources one fact at a time
Review the company's website, Business Profile where eligible, authoritative registries, relevant independent reporting and any applicable Wikidata record. Identify whether each statement is current, historical, unsupported or about a different entity. A repeated error may originate in one source copied elsewhere. Do not assume every inconsistency feeds a Knowledge Panel or that changing one database will force Google's display to update.
- Record the source URL, disputed field, evidence and correction owner.
- Separate sources you control from independent editorial or platform-controlled records.
- Note duplicate entities and ambiguous names that need identity clarification.
03
Submit corrections through the right owner
Update owned content accurately, request publisher corrections for documented errors and use official platform feedback when appropriate. Wikidata statements need suitable sourcing and adherence to that project's practices; they are not an advertising field. Keep a dated status log and check whether the source itself changed before attributing any later search change to the request. Google retains control over its presentations.
Frequently asked questions
Can we identify every source behind a panel?
Not reliably. Some sources are visible or inferable, but Google's complete selection and weighting process is not publicly available for each displayed fact.
Should every source use identical wording?
No. Facts should be consistent where they describe the same current reality. Independent publications may use different wording, historical context or interpretation without being inaccurate.
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Request a confidential reviewOr call (307) 429-2531Educational information, not legal advice. Outcomes depend on the facts and decisions made by third parties.