AI-generated text should pass the same factual and editorial standards as other business content. A fluent draft can still contain invented facts, unreliable citations, copied wording, or claims your company cannot support. Assign a human reviewer who understands the subject and can reject the draft.
01
Check every consequential claim
Identify statements about law, health, pricing, platform rules, service scope, and promised results. Open the cited sources and confirm that they actually support the wording and apply to the relevant country. NIST’s generative AI profile describes confidently presented false content as a known risk. A convincing explanation or a realistic-looking citation is not verification.
- Remove invented credentials, customers, and testimonials.
- Confirm dates and current product information.
- Separate established facts from examples and recommendations.
02
Review originality and sensitive information
Do not feed a competitor article into a workflow merely to replace its name and rearrange sentences. Use independently verified facts and a distinct explanation for your audience. Check distinctive passages for overlap when appropriate. Review prompts and outputs for personal information, confidential records, or material the business lacks permission to publish.
03
Approve the whole page in context
Example: a draft FAQ promises a refund within a period that the actual policy does not offer. Correct the answer and check related headings, metadata, and calls to action so the promise does not survive elsewhere. Keep a responsible owner, review date, and a route for correcting material errors after publication.
Frequently asked questions
Can an AI detector prove a page is original or accurate?
No. Review the actual claims, sources, wording, and contribution. A detector score is not a substitute for checking plagiarism, factual support, or usefulness.
Is human review only needed for the first draft?
No. Material updates, translations, and reused sections can introduce new errors. Review changes that affect meaning, promises, or jurisdiction before they represent the business publicly.
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