Audit how AI assistants describe your business

01

Use a repeatable prompt set

Choose ordinary questions a potential customer might ask: what the company does, where it operates and how its services work. Record the exact prompt, product, date, language and visible source links. Keep factual queries separate from opinion requests such as “best agency.” Run US English and Mexican Spanish checks without assuming that translated prompts produce identical results.

02

Verify each material claim

Classify findings as accurate, outdated, unsupported, wrong identity or unclear. Open cited sources and check whether they support the answer. If your own page states an old service area, correct that page first. If an independent source is wrong, prepare a specific correction request. Do not create fake mentions to make a model repeat a preferred description.

• Save the answer text and source URLs.
• Identify the exact claim that needs attention.
• Record the reliable evidence and the proposed source correction.

03

Track source fixes and answer changes separately

For example, an assistant may confuse two businesses with similar names. Improving a clear identity page can reduce ambiguity in the available information, but it does not compel an assistant to use it. Google says its AI search features require no special AI schema or files. Record subsequent observations without claiming that one changed answer proves a permanent correction.

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