Your Reputation Agency · United States

Make AI use transparent in your reputation workflow

Document where AI assists reputation work, verify its outputs and make consequential uses understandable to the people affected.

Checking business information in an AI-generated answer
Clear information. A plan for your situation.
The direct answer

Transparent AI use means being able to explain what a tool did, what information it received and who checked the result. Treat generated summaries, classifications and drafts as material requiring review. Decide whether a disclosure is useful or required in the actual context rather than relying on one vague statement.

01

Record the role of the tool

Create a short register for each use: drafting, translation, sentiment classification or research assistance. Identify the responsible reviewer and approved data types. A tool that rewrites public copy presents different risks from one that processes private customer complaints. Do not paste confidential case files into an unapproved service.

02

Check the consequential details

An AI summary might turn an allegation into a finding or omit a later correction. Compare names, dates, quotations and outcomes with original records. NIST identifies confabulation as a generative AI risk; fluent wording alone does not establish accuracy. Keep links to the evidence actually reviewed.

  • Mark unsupported claims for removal or further research.
  • Have a fluent reviewer check Spanish wording and local meaning.
  • Prevent synthetic examples from appearing to be real client accounts.

03

Explain material use clearly

For example, a monthly report could state that software grouped public mentions and an analyst checked the categories and exceptions. Explain known gaps, such as inaccessible private groups or ambiguous sarcasm. When AI creates a realistic person or event, assess the relevant platform’s labeling rules before posting. Keep a correction route open after publication.

Frequently asked questions

Does every spelling correction need an AI notice?

Disclosure depends on the setting and applicable rules. Focus on uses that affect authenticity, interpretation or a reader’s decision, while maintaining an internal record of the workflow.

Can AI take responsibility for a false claim?

A tool is not your editorial reviewer. Assign a person to approve consequential statements and record what evidence they checked before publication.

Continue with your next step

Related guides on this topic

Sources and policies

Check the current policy before submitting a request.

You do not have to figure out the next step alone.

Share the URLs and explain your concern. We will review the context and explain which options are worth assessing.

Request a confidential reviewOr call (307) 429-2531

Educational information, not legal advice. Outcomes depend on the facts and decisions made by third parties.