Wikidata is a shared structured knowledge base, not a business listing service. A responsible audit checks whether an existing item describes the correct subject and whether its statements, references, and identifiers accurately represent published information.
01
Confirm the identity before changing anything
Search for the subject and examine the item's identifier, description, external references, and linked articles. Similar names can refer to different companies or people. Do not create a second item merely because the existing label is unfamiliar. A merger, name change, parent company, and product brand may require different treatment; document the real relationship before proposing an adjustment.
02
Review statements as evidence-backed claims
A statement connects a property with a value and may include references and qualifiers. Check whether the supporting source actually confirms the claim and the relevant date. For example, an old executive role should not automatically be replaced in a way that erases a correct historical period. Review time qualifiers and current records before deciding how the information should be represented.
- Check names and descriptions in the relevant languages.
- Verify identifiers against the organization that issues them.
- Record the item and statement involved in each proposed correction.
03
Respect the project's purpose
An item must meet Wikidata's inclusion criteria; commercial interest alone is not a reason to create one. Avoid advertising language and unsupported claims about leadership or awards. If you contribute for compensation, review the applicable Wikimedia disclosure obligations and local project guidance. Wikidata data may be reused elsewhere, but a change does not guarantee a Google panel update or improved ranking.
Frequently asked questions
Does Wikidata replace a Wikipedia article?
No. The projects have different structures and inclusion rules. An item does not establish eligibility for an encyclopedia article.
Can we add a slogan as a description?
A description should help distinguish the entity. Promotional language usually fails that practical purpose; use a concise, factual description supported by the subject's identity.
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