An AI-generated voice, video, or image can imitate a company representative without proving that the message came from the company. When impersonation is suspected, verify through an independent known channel, preserve basic evidence, and coordinate a factual response focused on the actual misuse.
01
Verify the request independently
The FBI describes generative AI being used in financial impersonation schemes. A familiar voice or realistic video should not override normal approval controls. For example, an urgent video call requesting a supplier payment change should be checked through the established finance contact, not a phone number supplied during that call.
- Pause unusual payment or credential requests.
- Record the account, domain, phone number, and time involved.
- Compare the request with your authorized business process.
02
Organize reporting and account protection
Identify whether the material appears in a social post, advertisement, message, or separate website. Report the specific asset under the relevant platform rule and provide your legitimate company information through the official process. If a real company account was compromised, secure access and review permissions separately; a fake video can exist without a hacked account.
03
Publish a useful warning without spreading the fake
Use a known website or established customer channel to explain the verified issue and the safe way to check requests. Avoid reposting the deceptive video merely to demonstrate it. Give staff a consistent answer and a route for forwarding suspicious contacts. Track newly reported copies and distinguish confirmed misuse from unrelated accounts with similar names.
Frequently asked questions
Can an AI detector prove that the message is fake?
Treat detector output as one signal, not conclusive proof. Independent verification of the request, account, and authorized process is essential even when the media looks genuine.
Should the warning include every technical detail?
Include what helps people avoid harm, such as your valid payment verification process. Keep sensitive investigation details and private information out of the public notice.
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